Instagram is one of the most popular platforms for influencers. According to a study, for 92% of influencers, Instagram is the most important social network for influencer marketing.
Marketers know this fact. That is why they flock to this platform to communicate their brands’ messages to their target audiences with the help of influencers.
The fact is, there are simply too many influencers on Instagram. To stand out, they need to make the most of the available Instagram tools. There are tools that can help you edit your photos and publish posts at the right time. Here are five of the best options:
PicsArt
PicsArt is an easy-to-use photo editor, collage maker, and a powerful drawing tool. It has AI-powered magic effects like its portrait selection tool.
It automatically detects people in pictures and enables you to turn them into stickers. You can easily change the background of pictures with one click too.
Their new dispersion tool allows you to make quality dispersion edits with one clip. The app has a feature-laden camera. It helps you add stickers to your image on live camera. You can use camera scenes like “Winter” or “Party.”
And there are different brush tools that help you add different elements to your images.
There is also a community that consists of millions of PicsArt users who share their amazing content with others in the network. All of these features help you work on your image, make it interesting and unique before posting them on Instagram.
VSCO
VSCO is a photography mobile app by Visual Supply Company. It is an Instagram tool that helps you work on your images and videos before posting them.
It has a camera with editing tools for corrections, cropping, alignment, etc. There are filters that you can use to automatically enhancing your photos.
The app also has its own VSCO journal where you can publish the pictures that you edited on the app and gain more visibility.
Canva
Marketers, bloggers, and other other influencers can now create eye-catching images without fiddling with heavy-duty graphic design tools. How?
They can use Canva – a user-friendly Instagram tool. It has a wide array of features, images, layout designs, templates, and dimensions to work with.
Its impressive collection of templates has everything you may need to create social media posts and business cards.
Users can add different elements like graphics, illustrations, fonts, doodles, photos, pre-made text layouts, and different backgrounds with existing images or using their own images.
Its easy-to-use dashboard has drag-and-drop features that make it easier for everyone to create lovely images to share.
Canva saves your favorite templates for you after you finish working on an image. It helps you stay consistent and easily resize projects, which will help you save a lot of time.
Later
Later is a very useful tool and marketing platform for Instagrammers. Right from organizing a lovely feed of images to posting and scheduling your posts on Instagram – Later handles everything.
To top it all off, it is very easy to use. You can plan and schedule.a week of your Instagram posts in about 20 minutes.
You can plan your feed using the drag-and-drop feature. Later is an Instagram partner and uses Instagram graph API, so if you use their Auto Publishing feature, it is 100% safe.
It helps you organize all of your photos and videos. You can sync your photos and videos from different devices like desktop, phone, Dropbox, or Google Drive.
If you have several Instagram accounts, you can easily switch from one account to another to post. You can also have a different content library for each Instagram account. Later also provides you an analytics feature to help you figure out what’s working for you and what’s not.
Wishpond
Influencers can use the complete marketing suite of Wishpond to achieve all of their marketing goals.
Wishpond helps you build marketing funnels to grow and nurture leads. It helps you run photo contest campaigns with their mobile responsive photo contest tool. Influencers can host your own contests to attract a new and engaged audience.
The tool has different features like a WYSIWYG editor, HTML text editor, custom CSS styling, custom JavaScript, social media buttons, and more.
You can show the photos of the contest entrants in a gallery. The gallery shows the name of the entrant, captions, and votes for each photo. Each photo contest entry gets a unique URL that you can share.
You can add advanced voting options to the campaign and collect voter information. The photo contest builder can create contest on different devices and there is no coding required.
Conclusion
Instagram tools can help you to optimize your images and feed. As an influencer, you can use different Instagram strategies to achieve your influencer goals.
If you have been using any Instagram tools that you find handy, we would love to know more about them. Please share them in the comments below.
