{"id":232,"date":"2018-07-03T04:47:14","date_gmt":"2018-07-03T04:47:14","guid":{"rendered":"https:\/\/influencerindustry.com\/demo-1-copy-2-copy-copy-copy-2\/"},"modified":"2018-07-16T19:48:44","modified_gmt":"2018-07-16T19:48:44","slug":"how-to-build-a-killer-instagram-profile","status":"publish","type":"post","link":"https:\/\/influencerindustry.com\/news\/how-to-build-a-killer-instagram-profile\/","title":{"rendered":"How to Build a Killer Instagram Profile"},"content":{"rendered":"<p>Whether you are a big brand or a new kid on the block, Instagram is the ultimate place to be.<\/p>\n<p>Primarily a photo sharing platform, Instagram is loved for its colorful perspectives and artistic textures. The artistic aesthetics and creative possibilities make Instagram the most happening social media platform today.<\/p>\n<p>However, it is not easy to compete with world-class photographers, artists, amazing architecture, vivid portraits, beautiful fashion, bikini models, incredible landscapes, and rare behind-the-scenes photos of celebrities like Taylor Swift.<\/p>\n<p>Before you jump into action, check out this Instagram guide to build a killer profile on Instagram.<\/p>\n<p>Let\u2019s get started.<\/p>\n<h3><strong>Optimize Your Profile<\/strong><\/h3>\n<p>You may have read other Instagram guides on building a successful account. While most of them emphasize creating a killer bio to gain new followers, very few explain how to do it.<\/p>\n<p>This mini Instagram guide is meant to answer that question. When setting up your Instagram profile, it is important to write a bio that is short and to the point.<br \/>\nYour bio should include three main facts:<\/p>\n<ul>\n<li>Who are you?<\/li>\n<li>What do you do?<\/li>\n<li>Why should people follow or trust you?<\/li>\n<\/ul>\n<p>For instance, your bio may be something like:<\/p>\n<p>&#8220;A gluten-free food enthusiast! Professional Chef, as featured in \u201dbon appetit\u201d food magazine. Follow for quick and little known recipes that you can try at home!&#8221;<\/p>\n<p>Here are some more tips to optimize your bio:<\/p>\n<ol>\n<li><strong>Fit in a few relevant emojis<\/strong> &#8211; A good Instagram guide will always talk about the importance of using emojis to make your bio more appealing.<\/li>\n<li>It is more fun to read a bio that has well-placed emojis; it provides a good break from the routine professional day you had at office.<\/li>\n<li><strong>Use bio links<\/strong> &#8211; Also include in your bio a link to your personal website, your blog, a landing page, etc. This is a great way to drive traffic to your other business sites or pages that you want people to see. In your posts, you can then invite your followers to check out the link in your bio. Your link could directing followers from your Instagram page to any other ongoing campaign that you may want to promote.<\/li>\n<li><strong>Add a bio photo<\/strong> &#8211; Whether you are a business or are using Instagram for personal branding, a profile pic helps you get genuine followers.<\/li>\n<\/ol>\n<p>In fact, this is a must that every Instagram guide should include. People like interactions with real people more than company logos. So, show your pretty face and let people discover the beautiful you.<\/p>\n<p>The below Instagram profile is a perfect example of a killer bio.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-373\" src=\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-56.jpg\" alt=\"\" width=\"781\" height=\"424\" srcset=\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-56-200x109.jpg 200w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-56-300x163.jpg 300w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-56-400x217.jpg 400w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-56-600x326.jpg 600w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-56-768x417.jpg 768w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-56.jpg 781w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<h3><strong><span class=\"c16 c3 c7 c13\">2. Identify Your Niche<\/span><\/strong><\/h3>\n<p class=\"c1\"><span class=\"c0\">The second step fors building a killer Instagram profile is identifying your niche and the audience that you are looking to impress.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">For example, if you are a professional fashion photographer and you aim to grow your fan following on Instagram, your niche is &#8220;professional fashion photographers.&#8221;\u00a0<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">So when users come\u00a0across your profile, they will judge you by the photos you post. Then they will compare your profile with other fashion photographers on Instagram to decide whom to follow.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">On the other hand, if your aim is to just create funny and engaging stories to entertain your audience, then you don\u2019t have to worry as much about amazing photos in your profile.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Such niches are based on the reactions and funny responses of followers rather than the quality of your photos.\u00a0<\/span><\/p>\n<p class=\"c1\"><span class=\"c17 c3\"><a class=\"c12\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/thefatjewish\/&amp;sa=D&amp;ust=1531106686920000\">@thefatjewish<\/a><\/span><span class=\"c0\">\u00a0is a good example for such a niche.\u00a0This Instagram account is known for making people laugh by funny posts, and so users follow this account to read humorous content.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It is therefore critical for you to research your niche and keep abreast of what is trending in your industry. Which type of posts are a hit and which posts are failing?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Ultimately, this research will help you to understand your audience\u2019s expectations so you can create great content<\/span><\/p>\n<h3 class=\"c1\"><strong><span class=\"c3 c13\">3. Create the Perfect Post<\/span><\/strong><\/h3>\n<p class=\"c1\"><span class=\"c0\">Now that you know your niche, start crafting creative posts. This Instagram guide is the perfect recipe for a successful post. A good post could be of various types.<\/span><\/p>\n<ol class=\"c4 lst-kix_1so9vdapxs14-0 start\" start=\"1\">\n<li class=\"c1 c2\"><span class=\"c0\">If your niche is portrait photography, post cool selfies and portraits with engaging captions.<\/span><\/li>\n<li class=\"c1 c2\"><span class=\"c0\">You may try square shots as these are visually appealing and work well on a imagery platform like Instagram.<\/span><\/li>\n<li class=\"c1 c2\"><span class=\"c0\">Use photo editing tools to create a unique image that forces people to stop and look at your post.<\/span><\/li>\n<li class=\"c1 c2\"><span class=\"c0\">You could also use staged shots if your niche is around fashion, fitness, and lifestyle themes.<\/span><\/li>\n<\/ol>\n<p class=\"c1\"><span class=\"c0\">Once you are done with your photo shoots, work on crafting the caption. Yes, this is equally important as it leads to your main story.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">There is a common belief that Instagram can\u2019t handle long stories or posts. But this Instagram guide works differently.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">It\u2019s important to use your caption to tell the complete story; short or long. It doesn\u2019t matter, as long as it captures people\u2019s attention.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Share in your caption what led to your photo shoot or narrate the whole journey of how you became a fitness expert from being an obese housewife. \u00a0<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Share the new veggie recipe that you stumbled upon and got great results. Or show them how to cook that at home.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Your captions should provide some useful or interesting content to grab the attention of your followers.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Now that you got their attention, what\u2019s the next step?<\/span><\/p>\n<ul class=\"c4 lst-kix_1ppmqhkhils-0 start\">\n<li class=\"c1 c2\"><span class=\"c0\">Direct them to your bio link, similar topics on your personal blog, or your YouTube videos.<\/span><\/li>\n<li class=\"c1 c2\"><span class=\"c0\">Add your email so that people can find and contact you on other social platforms and anywhere that you have a presence.<\/span><\/li>\n<li class=\"c1 c2\"><span class=\"c0\">Add your signature with relevant hashtags, a persuasive call-to-action, etc.<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c0\">Check the example below for a classic Instagram post.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-374\" src=\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-58.jpg\" alt=\"\" width=\"781\" height=\"568\" srcset=\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-58-200x145.jpg 200w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-58-300x218.jpg 300w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-58-400x291.jpg 400w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-58-600x436.jpg 600w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-58-768x559.jpg 768w, https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/06\/Untitled-58.jpg 781w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<h3 id=\"h.z8bkibxndaj9\" class=\"c19\"><span class=\"c3 c5\">Over to You<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Do you already have a successful Instagram profile?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If so, which of the above strategies did you use? Do you have any other tips to share?<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">If not, follow the tips in this Instagram guide and get started on building a killer profile.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Leave your comments below and share your experiences with us.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are a big brand or a new kid [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[3],"_links":{"self":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts\/232"}],"collection":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":3,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts\/232\/revisions\/375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/media\/240"}],"wp:attachment":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}