{"id":235,"date":"2018-07-09T04:47:56","date_gmt":"2018-07-09T04:47:56","guid":{"rendered":"https:\/\/influencerindustry.com\/demo-1-copy-2-copy-copy-copy-2-copy\/"},"modified":"2018-11-01T10:27:13","modified_gmt":"2018-11-01T10:27:13","slug":"how-to-be-a-social-media-influencer","status":"publish","type":"post","link":"https:\/\/influencerindustry.com\/news\/how-to-be-a-social-media-influencer\/","title":{"rendered":"How to Be a Social Media Influencer"},"content":{"rendered":"

Influencer marketing is a new wave in digital marketing that\u2019s proving to be immensely effective for brands and marketers. <\/p>\n

A study by Linqia<\/a> found that 86% of marketers used it in 2017. And 92% of them found it to be truly effective. <\/p>\n

Marketers are paying greater attention to influencers and increasing their budgets for influencer marketing. So, is it a good time to be a social media influencer?<\/p>\n

Absolutely.<\/p>\n

Ask Rachel Brathen. She is a social media influencer who makes more than $25,000<\/a> from a branded Instagram post. <\/p>\n

Fitness influencer Lyzabeth Lopez<\/a> charges between $20,000 to $100,000 for every sponsored campaign. <\/p>\n

Obviously, it can be quite lucrative to be a social media influencer. But how do you become one? <\/p>\n

Let\u2019s take a look at 8 tips for becoming a social media influencer: <\/p>\n

1. Pick Your Niche <\/strong><\/h3>\n

It pays to have an innate interest and deep knowledge about something you discuss on social media. That subject can be your niche.<\/p>\n

Perhaps you love traveling and exploring off-the-beaten-track kinds of places? <\/p>\n

Or maybe you are an expert in style and are always aware of the latest trends in fashion?<\/p>\n

Or perhaps you have a furry friend whom you absolutely adore, and know a great deal about caring for him or her?<\/p>\n

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Make sure to pick a subject you\u2019re knowledgeable and passionate about and make it your niche.<\/p>\n

Remember, the important thing here is to be authentic. If you don\u2019t have a genuine interest and knowledge in the subject you have chosen, it will reflect in your content.<\/p>\n

That can be detrimental to your career as a social media influencer. Your followers won\u2019t trust you enough, and will soon start unfollowing you.<\/p>\n

And brands will steer clear of any collaborations too.<\/p>\n

2. Decide Your Content Strategy<\/strong><\/h3>\n

In order to be a social media influencer, you need to have a solid content strategy in place.<\/p>\n

Decide on the kind of content you will be posting. Will it be inspirational, informative, how-tos, or a combination of these?<\/p>\n

Whatever you decide, you need to make sure that your content is useful and adds value. Only then will you see an increase in your followers.<\/p>\n

Make sure to take great photos and videos. And enhance them if required to get that professional look. You can easily achieve this with the help of apps like Snapseed, Lightroom, or even basic Instagram edits.<\/p>\n

Lewis Hilsenteger is a tech influencer who provides valuable information to his followers through his videos.<\/p>\n