The success of influencer marketing has helped create a category of influencers who usually have a smaller number of followers (generally between 1K to 100K) but very high engagement rates.<\/p>\n
Micro-influencers, as we call them, are able to build stronger relationships with their followers which help them generate really high engagement. Because of this, they can make good money on social media by collaborating with relevant brands.<\/p>\n
But how do you go about doing it? Check out this quick guide for micro-influencers to make money on social media.<\/p>\n
1. Choose Your Niche<\/h2>\n
There are thousands of content creators out there who post content related to fashion, beauty, fitness, food, and other subjects. If you aren\u2019t careful about choosing a niche, you can easily get lost amongst the crowd.<\/p>\n
To become a successful micro-influencer and make money on social media, choose a niche that you\u2019re passionate and knowledgeable about. Think about the things that you love doing and see if you can create content around them.<\/p>\n
Once you\u2019ve chosen a niche, you need to stick to it. If you start posting irrelevant content and things that aren\u2019t related to your niche, people wouldn\u2019t want to follow you. Your expertise in your niche and the content you create using it will help you gain followers.<\/p>\n
Babette<\/a> is a style enthusiast and loves to showcase her gorgeous outfits on Instagram. Her passion for fashion has helped her gain a sizable following as well as many brand collaborations.<\/p>\n Image via <\/em>Instagram<\/em><\/a><\/p>\n People only trust things that sound genuine. So, you won\u2019t be able to win their trust if you aren\u2019t honest and genuine about the content you post.<\/p>\n If you aren\u2019t passionate about fitness, don\u2019t choose it as your niche just because it\u2019s popular. How can you influence people who look for fitness tips and inspiration if you aren\u2019t an expert in that niche?<\/p>\n If you want to make money on social media, make sure your posts are authentic. Or else you won\u2019t gain new followers, or worse, you might lose the existing ones too.<\/p>\n Poppy Cross is a health and fitness writer, a runner, and a qualified personal trainer. Her Instagram posts reflect her passion and expertise in fitness and health. It\u2019s the primary reason why thousands of people follow her.<\/p>\n Image via <\/em>Instagram<\/em><\/a><\/p>\n To be a successful micro-influencer and make money on social media, you need to post quality content.<\/p>\n Make sure to take great photos in natural light. This can make your photos look amazing. To make your photos look professional, try using post-processing tools<\/a> and platforms. They can help you enhance the quality of your photos before you post them on social media.<\/p>\n Captions are as important as your photos. Write short but engaging captions that are grammatically correct. You can also add humor and wit to these captions to make them more engaging.<\/p>\n You can use emojis in your captions, but don\u2019t overdo it. Include relevant calls-to-action to encourage people to comment on your posts. Also, use relevant and trending hashtags to get more engagement and followers.<\/p>\n Here is an example of a great photo combined with a nice caption.<\/p>\n Image via <\/em>Instagram<\/em><\/a><\/p>\n To make money on social media, instead of just responding, you also need to start conversing with your followers.<\/p>\n Reply thoughtfully to comments and take the time to thank them. To make your replies a little more fun, use emoticons. They convey your emotions and current mood. However, choose your emoticons wisely.<\/p>\n Elise Young<\/a> is a fitness trainer and athlete from New York City who has over 100K followers on Instagram. Check out how she replies to their comments and even asks them how a particular session was.<\/p>\n Image via <\/em>Instagram<\/em><\/a><\/p>\n Once you\u2019ve done all of the above and have a few thousand engaged followers, make a list of brands you\u2019d like to work with. Make sure that their niche aligns to yours so you can deliver value through a potential collaboration.<\/p>\n When you work on your pitch, focus less on promoting yourself and more on explaining the value you can provide.<\/p>\n Create a media kit that includes your value proposition, your follower counts and engagement statistics, and ways you can collaborate with brands.<\/p>\n You can find the right person to send your pitch to on LinkedIn and use services like Hunter<\/a> to find their email addresses.<\/p>\n Create a catchy subject line for your email and end with a call-to-action.<\/p>\n To make money on social media as a micro-influencer, you should consider enlisting yourself on influencer platforms or agencies. They can provide you with greater visibility and help you connect with brands easily.<\/p>\n When choosing a platform, consider the ease of use, cost, and flexibility they offer. HYPR<\/a>, TRIBE<\/a>, and #paid<\/a> are some popular influencer marketing platforms you can join.<\/p>\n Thousands of micro-influencers are making money on social media today. With the right strategies, you too can be a successful micro-influencer and make money. Follow the above-mentioned tips to grow your following and collaborate with brands.<\/p>\n Do you have any other tips for micro-influencers to make money on social media? Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" With the increasing popularity of social media, influencer marketing has […]<\/p>\n","protected":false},"author":2,"featured_media":414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[12,13,11,9,10,7,14,5,8],"_links":{"self":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts\/409"}],"collection":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":3,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"predecessor-version":[{"id":418,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/posts\/409\/revisions\/418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/media\/414"}],"wp:attachment":[{"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/influencerindustry.com\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Make](\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/10\/Babette-instagram.png\")
<\/p>\n2. Be Yourself<\/h2>\n
![\"Make](\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/10\/Poppy-Cross-instagram.jpg\")
<\/p>\n3. Create Great Content<\/h2>\n
![\"Make](\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/10\/Instagram-amandablakley.png\")
<\/p>\n4. Engage with Your Followers<\/h2>\n
![\"Make](\"https:\/\/influencerindustry.com\/wp-content\/uploads\/2018\/10\/Elise-Young-instagram.png\")
<\/p>\n5. Work on Your Pitch<\/h2>\n
6. Join Influencer Platforms or Agencies<\/h2>\n
Wrapping Up<\/h2>\n